GUANGZHOU, CHINA – The 137th China Import and Export Fair (Canton Fair), held from April 15 to May 5, served as a pivotal stage for Rhinoceros Manufacturing (Zhongshan) Ltd. to demonstrate its resilience and adaptability in an evolving global trade landscape. As one of 56 exhibitors from Xiaolan Town, occupying 130 booths (a 6.5% increase from the previous edition), the 30-year garden tool specialist showcased its premium customized products in Hall 10.2 (Booths G15-16 & F31-32), attracting buyers from emerging markets and earning commendations from local leadership for its strategic vision.
Xiaolan's Export Powerhouse Shines on Global Stage
With 1.55 million square meters of exhibition space and 31,000 participating enterprises, this year's Canton Fair underscored China's commitment to reinvigorating international trade. Xiaolan Town, contributing 20.8% of Zhongshan's exhibitors, highlighted its industrial prowess in household appliances, hardware, tools, and lighting. On opening day, Mr. Zhao Xixiong, Xiaolan's Party Secretary, and Mr. Zhang Zewu, Member of the Town Party Committee, visited Rhinoceros Manufacturing's booth, engaging with CEO Mr. Green Qin to discuss market strategies and innovation.
Secretary Zhao emphasized the urgency of diversifying trade channels amid U.S. tariff pressures, urging companies to "explore blue oceans in ASEAN, Latin America, Africa, and Belt and Road markets" while balancing domestic opportunities. "How's today's foot traffic?" he inquired, to which Mr. Qin responded with optimism: "We've already secured promising leads from Brazil, South Africa, and Poland. Our team is actively pursuing these opportunities."
Pivoting to New Frontiers: From Customized Tools to Market Agility Renowned for its high-end, customizable garden tools catering predominantly to European and American clients, Rhinoceros Manufacturing is now strategically realigning its focus. "The global market demands flexibility," explained Mr. Qin. "While we maintain our premium positioning, we're actively adapting to serve emerging economies without compromising quality."
The company's booth featured ergonomically designed pruning shears, weather-resistant aluminum alloy tools, and smart gardening systems tailored for commercial landscapers-a response to growing demand in tropical climates and urban green projects. A Brazilian buyer remarked, "Their tools strike the perfect balance between durability and design sophistication. We see huge potential in our market."
Leadership Endorsement and Future Vision
During his visit, Secretary Zhao applauded Rhinoceros' three-decade journey from a local workshop to an international brand, stating, "Your ability to innovate while preserving craftsmanship exemplifies Xiaolan's manufacturing spirit." The town's support includes subsidies for automation upgrades and green certifications, enabling the company to reduce production costs by 18% since 2023.
About Rhinoceros Manufacturing (Zhongshan) Ltd.
Established in 1993, Rhinoceros Manufacturing is a globally trusted OEM/ODM partner for premium garden tools, serving clients in 50+ countries. With vertically integrated capabilities from design to delivery, the company combines German-engineered machinery with artisan craftsmanship. Its Zhongshan-based facility holds ISO 9001 and FSC certifications, reflecting commitments to quality and ecological responsibility.